Rivers Camera used the site for a number of years to promote its relatively small used cameras business

Shutterblade re-branded itself as usedcameras.com during 2008 and traffic to their website grew overnight.  The site was receiving over 60,000 page views per month just from from natural search and the site did well over $1  million in sales annually just from the natural search activity.

2nd Life used the domain to promote the buying side of its used electronics business. In 2018 2nd Life made a strategic decision to re-brand utilizing their more generic name since their business was a lot more than just cameras.  At that point, the domain was purchased by it's current owner for use on a new venture that never even started. The owner has decided to sell the domain to raise cash for alternative projects